Whites Oats-worth its weight in Gold

A record win for local oat miller and cereal brand White’s Oats at this year’s prestigious great taste awards scooping up 12 gold stars for its oat based cereal products and taking its total number of awards to an impressive 32.

White’s Oats, Northern Ireland’s only oat cereal processor has now received the ‘Great Taste’ seal of approval for all of its oat based cereal products, a fantastic achievement within a highly competitive market.

Receiving a double seal of approval and best in category with two Gold Stars was Organic Quick Cook Oats and Toasted Oats Apple & Cinnamon Crunch, a Great Taste winner for the second year running. But topping the pack once again was White’s Organic Jumbo Oats which has received a Great Taste accolade for six successive years.

Toat’ly Oaty Original Instant Porridge has also had success for a second year running, being awarded one gold star alongside the recently launched Toat’ly Oaty with added multi seeds. White’s has also had success with its export brand; Irish Oatmeal Old Fashioned Oats picked up one gold star.

Danielle Mc Bride, Brand Manager of White’s Oats said: ‘’We are delighted that our oat based cereals have been so highly recognised at this year’s Great Taste Awards which signals the huge amount of passion we have for our business and our products.

The Great Taste Awards are organised by the Guild of Fine Food, the authoritative, Independent Standard for Britain’s Fine Foods Sector awarding commitment to truly great tasting quality artisan products. It has been described as the ‘Oscars’ of the food world and the ‘epicurean equivalent of the Booker prize’.