White’s Oats Win Big at Ulster Grocer Marketing Awards

Following the significant investment in the repositioning and packaging redesign of its porridge oats and oat based breakfast cereals, White’s Oats, is celebrating after receiving the accolade for Best Product Re-launch at this year’s Ulster Grocer Marketing Awards.

Receiving this award is a reflection of White’s commitment to its marketing and branding in order to strengthen its market position in the Irish and GB markets.

Commenting on the win, Danielle Mc Bride, Brand Manager of White’s Oats says ‘’ In 2014 we successfully repositioned and redesigned our range of porridge oats and oat based breakfast cereals to develop a strong foundation for the brand to grow not only in our domestic market but also into the UK and further afield. Our new packaging design and brand proposition has delivered strong brand recognition and increased shelf visibility. The brand re-launch was supported by a multichannel campaign under the creative proposition of ‘Good Days Crafted by White’s’ which has resonated strongly with our consumers’’.

‘’To win such a prestigious local industry award is testament to the efforts and commitment of the White’s team and the passion and dedication we have for the White’s brand and our products’’, she adds.

A market leading brand within the Northern Ireland Retail Sector, White’s has an award winning track record in producing great tasting porridge oats and oat cereals and this has been acknowledged by the numerous great taste awards received from the Guild of Fine Food.