Top deli in Britain lists Peppup Italian sauces  

Northern Ireland’s Peppup Sauces, an award-winning developer of authentic Italian ketchup and pasta sauces, has won business with Broadway Deli in the Cotswolds.

The first business with the deli, located at Broadway in Worcestershire, followed Peppup’s participation on the FoodNI/InvestNI ‘Taste the Greatness’ presentation at the recent Farm Shop and Deli Show at the NEC in Birmingham.

Based at Portaferry in Co Down, the artisan sauce business was founded by Luca Montorio, originally from Turin, in 2013 and is now selling sauces throughout the UK and Ireland. Peppup is a Food NI member company.

Peppup most recently signed a deal to supply TK Maxx stores in the UK.

The contact which led to the TK Maxx deal was made on the Taste the Greatness stand at Scotland’s Speciality Food Show in Glasgow earlier in the year. The company also supplies Booth’s supermarkets in Lancashire.

Mr Montorio, commenting on the latest business, says: “I was approached by Broadway Deli, among the most successful independent delis in the Cotswolds, at Birmingham to see if I would be interested in supplying them.

“They had tasted the ketchup and pasta sauces and were impressed by the premium quality, branding and, above all, their outstanding taste. I was thrilled by their comments and delighted to supply my original and award-winning sauces to them.

“I am really looking forward to working closely with the Broadway team on initiatives including sampling sessions to ensure the success of this important new business,” he adds.

The new Peppup customer is a stylish independent delicatessen and café established 2002 in the the historic St Patrick’s building in the centre of Broadway in the picturesque Cotswolds.

The café and shop specialises in serving home cooked food with many vegan and gluten free choices.

It works with producers and suppliers from around the world which focus on the quality, integrity and provenance of their produce.