Tag: Mash Direct

Peter Rabbit™ Movie Teams Up with Mash Direct in New Competition

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Peter Rabbit, the mischievous hero who has captivated generations of readers, now takes on the starring role in this Spring’s must-see movie, in cinemas March 16th, and family-run farm, Mash Direct have pledged to help him on his way with some carrots! Mash Direct are promoting the release of Peter Rabbit with giveaways, detailed on-pack, including a daily win of a ‘Grow Your Own Plant’ kit and the chance to win a luxury, holiday of a lifetime experience to a family farmhouse in France.

Mash Direct diversified their family farm back in 2004 to create healthy, gluten-free, vegetable side dishes that have the taste and texture of homemade food.  Peter Rabbit has teamed up with the most award-winning carrots on the shelves (Mash Direct have 19 to their name) so look out for promotional packs and social media competitions to win tickets to exclusive screenings.

Speaking with Director, Jack Hamilton: “Everyone has grown up with Peter Rabbit which makes us very excited about working with Sony Pictures as Peter Rabbit makes his hop to the big screen! We love our veg and want to help the nation to eat healthier and make better food choices. Our competition prizes will hopefully get people buying more vegetable products and get children interested in how plants grow with our fun prizes. Look out for our promotional packs in supermarkets near you, our billboards around the country and listen out for further details on the radio.”

Barbara Murphy of Sony Pictures, said: “We are delighted to team up with Mash Direct ahead of the release of Peter Rabbit this Spring. The promotion is the perfect way to engage families in healthy eating whilst giving them the chance to win prizes in connection with one of our most lovable characters.”

Peter Rabbit™ is in cinemas from March 16th 2018 and the Mash Direct on-pack promotion will run in supermarkets from 1st February 2018 until the 31st March 2018.

 

 

The mischievous little rascal Peter Rabbit has been causing mischief on the farm at Mash Direct.

Photo Caption Top:  

Pictured R-L: Jack Hamilton, Marketing and Exports Director Mash Direct, Clare Forster, Head of Marketing Mash Direct and Tim Acheson, Digital Marketing Executive Mash Direct promoting the launch of the new Peter Rabbit Movie in Cinema 16th March.

YouTube Star Digs Comber Mash

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Celebrity Chef and YouTube star, Food Busker has come to Northern Ireland to create a mash-up of traditional local food in his street food style.  John Quilter, aka the Food Busker, has over 130,000 subscribers on his YouTube channel, a joint venture with Jamie Oliver, and has been in town this week to cook up a feast with Comber’s Mash Direct.

The Food Busker concept is simple – he cooks up fresh ingredients on the streets and then guesses how much passersby would be willing to pay for his street food dishes – quite a challenge in Belfast!  This week he has been cooking in the fields at Mash Direct on the shores of Strangford Lough as well as in St. George’s Market and Cathedral Quarter to take the humble side dish of mashed potato into the street food craze.

The success of the Northern Irish Year of Food and Drink in 2016 has led to an increase in celebrity chefs making the journey across here to enjoy our local produce.  With the Comber Potato Festival falling this week, it was the perfect time for one of the UK’s fastest growing YouTube channels to see why spuds are on trend.

Mash Direct’s Marketing Director, Jack Hamilton, said “Northern Ireland is on the food map more than ever so it is no surprise that more big broadcasters are making the short hop across to our fields.  At Mash Direct we are always looking for innovative new ways to show our customers where their vegetables are coming from every week.  As a six generation family farm, we wanted to challenge Food Busker to bring champ into the street food market and we look forward to taking this to the streets of London shortly.”

Creamy Fish Pie Bites with Fondue at St George’s Market

Recreate John’s dish at home with the Creamy Fish Pie Bites Recipe.

Mash Direct Gain New Deal Direct To The UK

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Mash Direct have landed a new deal with one of the UK’s biggest supermarket chains, Tesco.

An independent, family owned farming and food production enterprise launched by Martin and Tracy Hamilton in 2004 at their family farm, Mash Direct is the market leader in quality, convenient ‘field to fork’ vegetable and potato dishes ranging from traditional accompaniments of mashed potato and champ to complete ready-meals.
The company were named Company of the Year at the Food Manufacture Excellence Awards 2016 and won the SIAL Gold Innovation Award in the Middle East for their Crispy Vegetable Bakes, a first international award for the company.

The new deal will see five of Mash Direct’s products go into 73 Tesco stores across England starting on the 14th June 2017. 

Mash Direct are celebrating the opportunity of being showcased on the end of aisle in Tesco stores by launching their products with a special, introductory price of £1 per pack.

Already available in over 160 Tesco outlets across Scotland and Northern Ireland and an additional 130 stores in the Republic of Ireland, Mash Direct are setting the trend for convenient and healthy vegetable side-dishes.

Sales Director, Lance Hamilton said: “This is such a great opportunity for us to showcase the heritage varieties of vegetables on our family farm, grown specifically for their superior flavour. We already have a strong working relationship with Tesco and we are looking forward to building our reputation in these new stores.”

The five products launching into the Tesco stores from the 14th June are: Chilli Baby Bakes, Green Cabbage, Crispy Vegetable Bakes, Potato Croquettes and Potato Cakes, RRP £1 per pack.