New Look For Sea Sugar Sweets As Company Gears For Lifting Of Lockdown

Sea Sugar, Northern Ireland’s award-winning creator of handcrafted confectionery, has invested in attractive new packaging that showcases the quality of the handmade sweets for a post-lockdown sales drive.

Based at Larne in county Antrim, the small manufacturer of high-end pulled, boiled confectionery has developed the colourful and recyclable packaging to increase business especially with delis and premium stores when the lockdown is lifted.

Linda McGibbon, who founded the business in 2012, says all the packs are different and use colours to reflect the variety of the range of confectionery in her portfolio. Previously they were all the same design. “They incorporate fresh new imagery of fruit to reflect the flavours and emphasise that all the sweets are natural colours and flavours and use high quality ingredients,” Linda says.

“The card used isn’t film coated and so the packs are recyclable with cardboard or paper waste which will tie in well when I switch to using biodegradable inner bags soon!

“The packs have been designed to allow them to stand up neatly and look great when arranged on a shelf or a counter.

“I switched to the attractive new packaging because I wanted to show that the product is more than just ‘a wee bag of sweets’ and to demonstrate that they’re award-winning, high-end products which could easily sit next to similar premium products in a deli or store.

“I wanted contemporary packaging to reflect the high quality of the contents. I believe that this has been achieved and will position us for the growth I hope for when the lockdown is over and all the shops and food markets are open again,” she adds.

She had been interested in running her own small business and spotted a market opportunity for pulled, boiled sweets. “I opted for pulled sweets because this process allows air to be incorporated and creates a lighter product with a much crunchier texture.” The use of only natural, high quality flavour extracts gives a much richer and true flavour to the sweets.”

“My pulled sweets are a natural product made from sugar, water, glucose, natural colours and natural flavourings,” adds Linda. “I’ve opted for less common flavour combinations because I wanted to create a gourmet product. I want consumers to take time to enjoy the strong flavours of the sweets. All are lovingly handmade. They’ve just been launched and are selling very well online,” she adds.

The pulled sweets are available in 100g packs. The sweets are also free from gluten, dairy, additives and fat. All the sweets are made in very small 4 – 6kg batches, thus ensuring consistent high quality.