A month of Sundaes from Mullins Ice Cream!

Pete Snodden and Rebecca McKinney have the scoop on a ‘cool’ ice cream parlour hitting Belfast this July

Local radio personalities Pete Snodden and Rebecca McKinney were in Belfast today to get the scoop on the hotly anticipated Mullins Ice Cream Parlour, ‘popping-up’ in Victoria Square to celebrate National Ice Cream month.

The ice cream parlour with a twist will open its doors on 1st July for one month only, serving up delicious luxury Mullins ice-cream and giving customers the chance to personalise their very own creations.

Ice cream lovers visiting Victoria Square will have just four weeks to sample the decadent treats on offer, guaranteed to surprise and delight. The limited-edition menu allows customers to enjoy their choice of Mullins ice-cream and toppings, served on top of a chunky chocolate cookie or a sugar-dusted doughnut.

Limitless flavour combinations and tantalising toppings, from candy floss and caramel popcorn to sea salt fudge and a range of biscuit crumbles, will top off the indulgent ice cream experience.

Speaking at the launch of the Mullins Ice Cream Parlour, Nigel Cairns, Commercial Director Dale Farm Ice Cream said: 

“Mullins, part of the Dale Farm family, is one of Northern Ireland’s best-loved ice cream brands and we are delighted to create a one-of-a-kind experience at Victoria Square this summer. We hope customers will enjoy combining locally produced Mullins ice cream with their own choice of extras.

“Innovation is always on the menu for Mullins, with exciting new flavours being whipped up every year, and this pop-up parlour is our latest treat for customers. We have combined the nostalgia of an ice cream parlour with a range of modern, premium flavours and toppings inspired by culinary trends.

“And whilst the parlour will be gone at the end of the July, the good news is you can find Mullins ice cream in stores across Northern Ireland all year long!” said Nigel. 

Michelle Greeves, Victoria Square Centre Manager added: 

“We are delighted to welcome a much-loved local brand into Victoria Square for the month of July and are certain our customers will relish the spectacle and fun of the Mullins Ice Cream Parlour. Mullins is a welcome addition to the 80 brands already available within Victoria Square and this is a unique opportunity for us to host the ‘must taste’ treat of the summer.”

The Mullins Ice Cream Parlour will be located on the ground floor, outside House of Fraser, in Victoria Square, Belfast, throughout the month of July. The parlour will include a decadent ice cream bar where patrons can personalise their own ice cream treats and a vibrant photo wall, providing the perfect backdrop for #MakeMyMullins snaps.