Mashtilda The Elf Is Supporting Elfie Day To Raise Funds For Action Mental Health

Local food producer, Mash Direct is teaming up withAction Mental Health to promote the charity’s ‘Elfie’ day, that will take place on Friday the 11th of December.  

Action Mental Health and Mash Direct are encouraging you to host your very own Elfie Day.  As well as connecting with others and keeping active, you’ll be giving your time and energy, as well as helping to raise vital funds to support Action Mental Health’s services for local people.  

By taking part and raising funds, you can help to build a mentally ‘Elfie’ society for all.  Action Mental Health will be sharing lots of hints and tips throughout December on ways that you can look after your mental health.

Jonathan Smyth, Fundraising & Communications Manager at Action Mental Health added, “We know how tough 2020 has been for so many people and we hope that Elfie Day will help to spread a bit of fun and positivity, as well as a timely reminder for people that they can take simple steps each day to help look after their mental health. We also want people to know that support is there and if they are struggling to cope they should speak to someone. There are lots of sources of help and support listed on our website. We are delighted that the team at Mash Direct are supporting Elfie Day and we look forward to seeing lots of creative Elfie Selfies on the day!”

Action Mental Health delivers a range of services across Northern Ireland including the provision of recovery services for adults as well as resilience and emotional well-being training in schools alongside counselling for people of all ages. In response to the pandemic, they have adapted these services for online and remote delivery as well as delivering face to face support where possible.

Action Mental Health will supply you with a festive fundraising pack giving you tips, props, and ideas to help you get that perfect ‘Elfie’ and add some Christmas sparkle to your event!

Clare Forster, Head of Marketing at Mash Directcomments, “Mash Direct are excited to be involved in Action Mental Health’s Elfie Day, it is a fantastic initiative to bring people together whilst staying apart in such strange times, and what a fun way to do it! For those who may be experiencing mental health issues, it ismore important than ever to provide support and services to look after your mental health. AMH are providing plenty of tips throughout December to help you with this.”

You can register for your very own Elfie day by visiting the Action Mental Health website ( here you can find information regarding the event and also a link to download your ‘Elfie Selfie’ props as well as a fundraising pack.

If you would like to Donate to Action Mental Health you can do so by heading over to