Mash Direct’s Great Taste Victory

The Co. Down based farming and food enterprise had a dazzling week as they picked up a Gold Star at the Great Taste Awards for their Beer Battered Chips.

Described as the Oscars of the Food World, the Great Taste Awards are also acknowledged as the benchmark by which fine food and drink is judged. Over 500 of the most demanding palates from specially trained: food writers, critics, chefs, cooks and producers input their comments across 65 days of tasting over 12,000 products!

Winning a Great Taste Award for their Beer Battered Chips brings Mash Direct’s total Great Taste count to 22 awards across all of their Farm Fresh products. The years spent in the kitchen crafting the perfect oven-cooked chips have paid off with their fresh, flavourful, crunchy and gluten-free chips taking supermarket fridges by storm.

Chief Operating Officer at Mash Direct, Jack Hamilton said, “Being awarded a Great Taste Award is always a proud moment as they are one of the most prestigious and acclaimed food awards in the UK. They showcase high quality and outstanding taste and we couldn’t be happier that our Beer Battered Chips have been successful this year. It is immensely encouraging to all of our staff to win this award as well as seeing so many Northern Irish winners, highlighting the amazing produce we have in our country.”