Mash Direct Supports Age NI’s Loneliness Appeal ‘No one should have no one to turn to’ This Christmas

This yuletide season, award winning vegetable side dish producer Mash Direct have teamed up with Age NI to highlight the importance of spending more time with older family members and making them feel part of the Christmas festivities. For many, it can be a lonely time of the year and it is important to ensure ‘no one should have no one to turn to this Christmas’.
Imagine if you had no-one to turn to. Unfortunately, this is the reality for a lot of older people in our community and that is why Mash Direct is supporting Age NI this Christmas to help them be there so older people don’t have to face later life alone.

With the Christmas holidays just around the corner, this is usually a time to celebrate with family and friends, with a calendar full of fun and joyous festivities. However, for some in our community, this may not be the case as the holiday period can often be a time when many feel alone.

No matter what your age, loneliness can affect anyone. Age NI believes that no one should have no one to turn to, but unfortunately for 1 in 3 older people*, loneliness is a harshreality.

Mash Direct is proud to support Age NI to raise awareness of the issues facing older people and to help make a difference to those who need it most. You can help change the lives of older people by donating to Age NI – visit to find out how you can make a difference. Age NI is the leading charity in Northern Ireland, dedicated to helping everyone make the most of later life. They believe in a world where everyone can love later life, and they help thousands of people every year by providing advice, care and support.

Nadine Campbell, Head of Fundraising, Age NI said: “We are so grateful to Mash Direct for choosing to support older people with their Christmas activity. We know that loneliness is a complex issue, and there’s many reasons why someone can feel lonely at any time throughout the year, but particularly during the winter period and Christmas season.”

Jack Hamilton, Chief Operating Officer at Mash Direct, added; “It is great to be involved with such a worthwhile cause and raise awareness of this important issue. Family is at the heart of the Mash Direct team and we want to ensure no one has no one to turn to. Look out for Age NI stickers on packs of Mash Direct products, and share a nutritional meal with an older person in your life this Christmas. Nutritious meals are hugely important for older people, and our dishesoffer the convenience of little preparation, quick cooking times, nutritional value and maximum flavours.”

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*Millward Brown for Age NI, 2014.