Mash Direct Recognised as a Silver Level Innovatorby Innovate NI on Behalf of the Department for the Economy

Independent ‘field-to-fork’ brand Mash Direct ( has been recognised by Innovate NI as a ‘Silver Level Innovator’ on behalf of the Department for the Economy.  

Mash Direct is an innovative farming enterprise, run by the Hamilton family, at their family farm in County Down close to the shores of Strangford Lough. They grow and produce quality, convenient ‘field to fork’ vegetable and potato side-dishes, boasting 23 Great Taste Awards, ranging from Mashed Potato to Cauliflower Bites.  

Jack Hamilton, Chief Executive Officer, Mash Direct comments, “We are very excited and proud to announce that we have been recognised by Innovate NI on behalf of the Department for the Economy for our innovation.  This recognition is a credit to the staff here at Mash Direct who are constantly striving to develop our ever-growing portfolio of fresh, healthy and convenient vegetable side dishes.”

Innovate NI is a Department for the Economy initiative which is delivered by Invest NI in partnership with local councils and further education colleges. 

The main aim of the programme is to increase the number of businesses throughout Northern Ireland engaging successfully in innovation.  The programme recognises innovative businesses and provides guidance on the best practice to help businesses innovate successfully. 

Mash Direct produces over 50 products that are 100% Gluten-Free and free from artificial colourings and flavourings and are available throughout Ireland and the UK.  All products have very low food miles and are easily traceable from ‘Field to Fork’ whilst also coming in recyclable packaging, contributing to a low carbon footprint for the company.