Mash Direct Products ‘Grow’ Into Aisles Of Asda In Time For Christmas

Co. Down based family farming and food enterprise, Mash Direct, has won a supply contract which will see two new lines stocked in nearly 50 Asda stores across Northern Ireland and Scotland.

Mash Direct combines six generations of the Hamilton family’s farming expertise to produce an extensive range of award-winning ‘field to fork’ vegetable accompaniments.

The new products, Salt and Chilli Wedges and Cauliflower Bites, were created to reflect emerging consumer trends for new spice flavours and meat-free alternatives.

Lance Hamilton, Mash Direct Sales Director said:

“As the consumers demand for freshness, global flavours and healthier alternatives grows, our team has worked to create products that match these requirements. Our salt and chilli wedges are a perfect example of our new product development ethos – to provide customers with authentic flavours in a fresh and healthy, gluten-free product.”

“The Cauliflower Bites are freshly cooked cauliflower florets, fried in a crispy coating with a light spice. They make for the perfect alternative to the popular buffalo wings and popcorn chicken formats, that can be enjoyed as a tapas style snack or a side dish.”

Emma Swan, Asda’s Buying Manager for Northern Ireland added:

“At Asda we are always impressed by the offering from Mash Direct – they have a wide range of award-winning products and are dedicated to the creation of innovative new vegetable dishes.

“We have stocked their products since 2006 and it’s wonderful to see the Salt and Chilli wedges and the Cauliflower Bites join the many Mash Direct products we have on our shelves. Our customers will be spoilt for choice this Christmas!”

Mash Direct’s Salt and Chilli Wedges and Cauliflower Bites are available in selected Asda stores now.