Launch of Trails and Ales Tour

Tourism NI board member Colin Neil recently joined representatives from Life Adventure, Mourne Mountain Brewery and Newry, Mourne and Down District Council to launch a unique new tourism experience – the Mourne Trails & Ales tour. This is a fully guided cycling tour allowing participants to sample the stunning cycle routes of the Mourne Mountains alongside a batch of the region’s delicious local ales. The tour combines the very best of the Mourne trails alongside the rich heritage, myths and legends of the region which provide the inspiration behind the ales.

Commenting on the new tour Colin Neil said; “Food and drink is a vital part of the Northern Ireland tourism experience. It is extremely encouraging to see the launch of initiatives such as the Trails and Ales tour as we continue to celebrate our Year of Food and Drink. This is a really unique and innovative activity, allowing visitors to take in the stunning scenery of the Mourne Mountains and to sample some local craft beer along the way. Undoubtedly the Year of Food and Drink has captured the imaginations of tourism providers and we are now seeing a great variety of activities as a result.”

Director of Life Adventure Martin McMullan added; “In this ‘Year of Food and Drink 2016’ we’re really pleased to bring such a new and exciting tourism product to the Mournes. The Trails and Ales tour celebrates so much of what the region has to offer and meets the continuing demand for unique ‘soft’ adventure experiences combined with the wider food and drink offering. With additional options to include everything from micro tours to electric bike options, we’ve already seen a considerable growth in visitors who are looking for something a little different and appreciate a tailored experience.”