Keen Nutritions Pitch to Rich!

Keen Nutrition, producer of Keen Nut Butter and recently voted runner up in the Northern Ireland Food & Drink Awards, has been Shortlisted in the ‘GROW’ category and will now enter the second stage of the competition in a bid to win the attention and money of Richard Branson and the Virgin Media team.

The competition named #VOOM PitchtoRich, is based on video pitches and public voting and is separated out into three categories:  New Ideas, Start-ups and Grow.  Each category has over £300,000 in marketing and mentoring support up for grabs – as well as the chance to have your face on the side of a Virgin Train.

Keen Nutrition entered the competition only after being invited by Branson’s team to showcase their food at the Belfast Pitch to Rich event.  After realising what the win could mean for Keen as well as artisan food in Northern Ireland, Aimee and the Keen Team decided to go for it.

Keen is one of only two companies in Northern Ireland to make it through into the Shorlist in this year’s #VOOM.  The Keen Team is now awaiting a visit or a call from Richard Branson’s team which will determine whether they make the semifinals.  The semifinal list will be announced on 19th May, 2015.

Keen’s pitch can be watched:

Keen Nutrition is no stranger to taking on big challenges – their entire ethos is to create healthier versions of familiar foods in an effort to show the people of Northern Ireland that eating healthy doesn’t mean sacrificing great taste.  The first products developed are healthy alternatives to peanut butters and chocolate spreads – Keen Nut Butter.

They’re definitely hitting a note with consumers as Keen’s minimally processed nut butters have become a cult favourite throughout the UK with everyone from Rachel Allen to the Ulster Rugby team raving about them.  Over 260 independent retailers now stock the product, an incredible growth rate considering the team just started selling to retailers 18 months ago.

Details about the #VOOM Pitch to Rich:

Aimee Beimers – Founder, Keen Nutrition – 07747079289