Jawbox Gin launches in Sweden

Award-winning Jawbox Gin, a Food NI member, has just launched in Sweden. The small batch producer of classic dry gin and two recently introduced gin liqueurs has linked up with market leading distributor Cask and Company in Stockholm to develop its business there.

The three gins featured in a major promotional drive in Sweden last week and are now being distributed to hotels, bars, cocktail lounges and retailers throughout the country.

Jawbox founder and managing director Gerry White, referring to the new distribution deal, says: “We are thrilled to have such an influential distributor in Sweden and to have experienced the tremendous interest there in our product range. Sweden looks likely to become a very significant market for all the Jawbox gins.

“Feedback from the trade at and following launch promotions in Stockholm has been immensely encouraging,” adds Mr White.

The single-estate gins are distilled in Northern Ireland featuring a unique recipe that also includes wild heather from the Black Mountain overlooking Belfast.

The company has been developing business in the United Kingdom and Republic of Ireland successfully and is also now focused on export sales. The original Jawbox classic gin, launched by Mr White in 2016, is already on sale in markets as diverse as Portugal and Australia.

A major drive is planned for Europe especially in the Netherlands and the US, where the company aims to launch early in 2019. New bottles are being developed in line with US requirements.