Irwin’s Belfast Baps Earn their Crust

Thanks to a new approach on traditional favourites, Irwin’s Bakery has been named as Tesco Outstanding Supplier of the Month.  The award, which is part of the ongoing Tesco Taste NI campaign to celebrate local food & drink producers, is in recognition of the Portadown bakery’s launch of a unique new Bread Table concept in 11 Tesco stores.  The huge flour-topped crusty Belfast Baps have been an immediate best-seller.  Stefan Szymura of Irwin’s collected his trophy from Sandra Weir, Tesco NI Buying Manager, and the company will also receive free advertising and in-store marketing to celebrate their success with local shoppers.