Irwin’s Bakery In New Deal With Asda In Northern Ireland

Irwin’s Bakery has strengthened its business with Asda in a deal which will see two new lines stocked in all 16 of the retailer’s stores across Northern Ireland.

The Portadown-based baker will add two new four-pack roll products – brioche and sourdough – to Asda’s baked goods range.

Established in 1912, fourth-generation bakery Irwin’s employs more than 350 people.

“We’re really pleased to extend our business with Asda,” said John Hopkins, sales director at Irwin’s Bakery.

“As a business we take so much pride in our baking heritage and recipes, but we also recognise that consumers seek variety and new flavours from everyday products such as rolls.

“The popularity of brioche and sourdough have grown in recent years, and with our expertise we knew we could develop a quality product that customers will love – and gives a point of difference when it comes to buying products in the category.” 

Emma Swan, Asda’s buying manager for NI Local, added: “Our relationship with Irwin’s continues to grow, and it’s wonderful to see more of its products on our shelves.

“We’re proud to offer our shoppers high-quality locally-produced products, and these two additions are exactly that. We hope customers love these twists on classic rolls.”