Golden Oats- White’s adds to its success with two more gold stars at this year’s Great Taste Awards

Local Oat Miller and Cereal Brand White’s Oats is once again celebrating after being awarded two more Great Taste Awards. White’s has an impressive track record in Great Taste, having already won 41 Gold Stars for its porridge oats and oat based cereals- an incredible achievement for Northern Ireland’s only Oat Producer.

A new range of premium granolas launched this year received its first gold star for its hazelnut, almond & honey variety. Its iconic Oats brand which has been a household favourite among Northern Ireland families since 1841 also scooped up its 5th Great Taste Award, taking the total number of Great Taste Awards White’s holds to 43.

Commenting on the win, Danielle Mc Bride, Brand Manager of White’s says ‘‘we are thrilled to have won these prestigious awards which signal the huge amount of passion we have for our business. We are committed to ensuring our heritage products continue to deliver on exceptional quality and taste, whilst at the same time providing our customers with a range of innovative products that are of superior quality, flavour and texture’’.

A great taste award has been cited as a ‘symbol of guarantee that a product has been through a rigorous and independent judging process’. It’s about nothing else but ‘simply great taste’ and to win a gold award the food product is described by judges as ‘faultless’.