Glenarm Organic Salmon lands Fortnum & Mason

Glenarm Organic Salmon has developed a new own label organic smoked salmon product for Fortnum and Mason, the upmarket London retailer.

The own label smoked salmon follows the successful launch last year by the company of its own branded product at the Piccadilly store. Glenarm Organic Salmon is also now supplying organic smoked salmon to Fortnum and Mason’s popular fish and seafood counter.

Based at Glenarm in Co Antrim, the company is the only Atlantic salmon farmer in the Irish Sea

The vast majority of its output of fresh and smoked salmon is exported to five- star, and above, hotels and restaurants in the US, Europe, Singapore, Thailand, Hong Kong and Dubai.

Norman Murray, Glenarm Organic’s Commercial Director, commenting on the business with Fortnum and Mason, says: “Securing the initial business with such a prestigious retailer was a marvellous boost for the company and for our new signature smoked salmon product as well as being a tremendous endorsement of the quality of our premium organic smoked salmon. The retailer is an ideal fit for the upmarket profile of our salmon.

“We were delighted when Fortnum and Mason subsequently asked us to develop a new branded smoked salmon product exclusively for them. This was launched successfully recently and then led to an order to provide organic smoked salmon sides for their fish counter in the store as well as for inclusion in their renowned food hampers. Our organic smoked salmon is replacing their wild salmon offering because we offer consistent and sustainable availability as well as a high quality product,” he adds.

Glenarm Organic Salmon uses a unique smoking technique developed in conjunction with Northern Ireland’s leading fish and seafood curing businesses. The two artisan companies have collaborated on the curing process that involves smoking the salmon slowly over a fragrant mix of beech and oak wood chips and is based on a century-old recipe.

Glenarm Organic Salmon harvests, processes and dispatches all its fresh salmon within 24 hours. It is able to ship products across the world in just three to four days, ensuring a fresher product and longer shelf life for the retailer and consumer. The production of its organic smoked salmon offering acknowledges and operates to time-honoured traditional curing and smoking processes which results in a product which they believe is second to none.

The company has been in business since 2008 and farms around 600 tonnes of premium organic salmon annually and sells every fish it products, the overwhelming majority to customers in international markets.