Exciting Millar Moo campaign with Iceland Ireland enables social media audience to choose new flavour

Iceland Ireland’s social media followers are being invited to choose the new flavour of Millar Moo flavoured milk. Millar Moo is the highly successful brand of milk flavoured drinks supplied by Clarke Millar in Belfast.

Clarke Millar, who is based near Dunmurry, in Co Antrim secured its first listing with Iceland Ireland last year for its four-strong range of Millar Moo drinks and is now working with the retailer to launch a new flavour which will be available in all 64 Iceland stores across the island of Ireland.

“Due to the growth we’ve experienced to date with Iceland we decided to let their followers choose between two flavours – Cookies and Cream and Salted Caramel – and it really appealed to Iceland’s buyers. It’s in line with Iceland’s strong focus on customer engagement through a range of incentives,” adds Clarke Millar, owner of the progressive local business. “It’s a commitment we share and reflects our ongoing liaison with this very significant retailer.”

“The supermarket will now be running a promotion at its Irish stores to allow shoppers to choose the flavour they want. We’ll be running the competition over the next month and will then push the winning flavour into full production. Iceland will have exclusivity for a period of time on the new Millar Moo,” adds Mr Millar.

Iceland has a network of 27 stores in the Republic and 34 in Northern Ireland and currently list all the existing Millar Moo low-fat milk flavours – Strawberry, Chocolate, Banana and Iced Caffe Latte in 500ml glass bottles for easy recycling.

“We are delighted to be working with Iceland Ireland, now a very important and valued customer for our drinks, on this exciting marketing initiative,” adds Mr Millar. “Millar Moo is now becoming among the most popular drinks in the flavoured milk category and we are fast expanding our footprint for the drink in Ireland and the United Kingdom.”

Mr Millar formed the company in 2013, with a focus on the manufacture of convenience foods as well as providing contract manufacturing and distribution services to other producers.

Under the Mulligan’s brand, the business produces burgers, hot dogs and wraps, including a chicken variety which recently secured business with Sainsbury’s in Northern Ireland.

A number of products, including the wraps and Millar Moo milks are supplied to SPAR and EUROSPAR stores in Northern Ireland through the Henderson Group and Musgrave Retail. Poundland is another customer in Britain.

Other popular brands supplied to customers throughout the island of Ireland, meanwhile, include Zumi fruit drinks and Anytime convenience omelettes.


The existing range of Millar Moo milk-flavoured drinks in Iceland Ireland stores