Dale Farm makes new play for NI yoghurt market with ‘Pots of Goodness’

– Northern Ireland dairy company demonstrates its commitment to healthier eating habits with new yogurt range

Dale Farm, Northern Ireland’s largest dairy company, has launched a new variety of yoghurts which are fat free, high in protein and have zero added sugar. The Pots of Goodness range was developed as result of growing consumer demand for products that are naturally low in sugar and calories, with added health benefits in addition to the nutritional value found in dairy.

The new Greek-style yoghurt, available as ‘Little Pots of Goodness’ (4 x 120g) and a ‘Big Pot of Goodness’ (450g), is made with real fruit and enriched with vitamin D. As part of its ‘goodness’ mission, Dale Farm has teamed up with local food and lifestyle blogger Tiffany Brien to support and promote its healthy eating products. Tiffany will use her blog for recipe creations and offer simple tips on how to boost a balanced diet with exercise.

Caroline Martin, Head of Marketing said of Dale Farm’s exciting new yogurt offering:

“At Dale Farm we create great tasting dairy products that are wholesome and nutritious. Our new yoghurt range is a great way to get a protein fix into your diet, and further demonstrates Dale Farm’s commitment to expand our lifestyle and nutrition range, following on from the success of Dale Farm Protein Milk last year.

“The yogurt range, available in two sizes, continues to support the company’s objective to grow through product innovation within the Dale Farm brand, with a focus on health benefits and natural offerings,” continued Caroline.

Dale Farm Pots of Goodness are now available in stores across Northern Ireland. The four flavoured multi-pack yoghurts come in Strawberry, Peach & Apricot, Raspberry & Blueberry and Black Cherry. There are three flavours in the large sharing pot including Strawberry, Peach & Apricot and Natural.