Belfast City Airport Announces Shortlist for £30k Marketing Prize

Producers from across Northern Ireland in with a chance of being crowned Northern Ireland’s ‘Best’ food or drink product

George Best Belfast City Airport has announced the food and drink products from across Northern Ireland that have been shortlisted in a competition offering producers the chance to win £30,000 of marketing support and brand visibility at the airport.

Launched in partnership with Food NI and local councils in January to find the ‘Best’ local food and drink product, the prize includes £20,000 of branding on site at Belfast City Airport and £10,000 of online support through the airport’s digital channels.

The shortlist includes a wide range of products, such as Ewing’s Seafood Irish Organic Smoked Salmon, En Place Foods’ Blackberry & Hawthorn Vinegar, Pop Notch Popcorn, ShortCross Gin and Long Meadow Craft Cider.
Local councils across Northern Ireland judged the entries and put forward their shortlisted products. These are now featured on the airport’s Facebook page and the product image from each council area which receives the most ‘likes’ on the airport’s Facebook page will progress to the final.

The final will take the form of a tasting session judged by a panel of food and drink experts.
Katy Best, Commercial and Marketing Director at Belfast City Airport, said:
“We would like to congratulate those producers who have been selected to progress to the next stage of the competition. The standard of entries received has been fantastic and we were delighted with the response from producers across Northern Ireland.

“With 2.67 million passengers from all over the world travelling through the airport each year, the winning producer will be exposed to a fantastic level of footfall and visibility.
“We would like to wish all producers well in next stage of the competition, and look forward to the final tasting session when we will announce the producer that will benefit from the staggering prize of £30,000 free marketing support and brand visibility at Belfast City Airport.”

The £20,000 of free advertising on offer at the airport will be on a number of formats within the terminal, while the £10,000 of digital support will include activities such as email solus campaigns and social media take overs.
Michele Shirlow, CEO of Food NI, commented:
“The calibre of the entries is outstanding and highlights the excellence of producers in Northern Ireland, whose innovation is driving the success of our local hospitality sector.
“We would love the public to show their support by visiting Belfast City Airport Facebook page and ‘liking’ their favourite product to ensure they secure a place in the final.
“It’s so fantastic to see the legacy of NI Year of Food and Drink continuing in 2017, and it is our aim to ensure Northern Ireland grows its reputation as a global food destination where visitors can taste the greatness.”

The full list of shortlisted products is:
• Mash Direct – Champ
• Echlinville Distillery Ltd – Irish Single Estate Pot Still Gin
• Clandeboye Estate Yoghurt Co – Greek Style Yoghurt
• Long Meadow Craft Cider
• Mac Ivor’s Cider Co – Medium Cider
• Graham’s Bakery – Irish Cookies
• Ewing’s Seafood – Irish Organic Smoked Salmon
• Jawbox Spirits Co Ltd – Jawbox Gin
• Melting Pot Fudge
• Morelli’s Ice Cream – Double Cream Vanilla Ice Cream
• Broighter Gold – Cold Pressed Rapeseed Oil
• Glens of Antrim Craft Ale and Beers – Rathlin Red
• Boatyard Distillery – The Boatyard Double Gin
• Cavanagh Free Range Eggs Ltd – Free Range Eggs
• O’Doherty’s Fine Meats – Fermanagh Black Bacon
• Abernethy Butter Company – Abernethy Butter
• Brambleberry Jams – Sea Salted Caramel Sauce
• Hughes Craft Distillery Ltd – RubyBlue Potato Vodka
• Mauds Ice Creams Ltd – Poor Bear’s Delight
• Glenarm Castle Estate – Himalayan Salt Aged Glenarm Shorthorn Beef
• Gracehill Fine Foods – Black Pudding
• En Place Foods – Blackberry & Hawthorn Vinegar
• Lough Neagh Fishermen’s Co-operative Society – Smoked Lough Neagh Eel
• Pop Notch – Salted Caramel Popcorn
• Walled City Brewery – 1689
• Donnybrewer Butter
• William Orr & Son – Comber Earlies
• Rademon Estate Distillery – ShortCross Gin
• Finnebrogue Artisan – The Good Little Company Sausages

For more information on the competition, please visit
George Best Belfast City Airport can also be found on Facebook (George Best Belfast City Airport) and Twitter (@BelfastCity_Air).